These projects led us to work on concept plans for the world’s largest Hard Rock Cafe, located in Orlando, Florida. We looked at how we could refresh the site by adding more seats inside. We restructured the second floor bar, expanding it to wrap around the floor, while highlighting Elvis’ iconic pink Cadillac, which hovers above the bar. Moving outside, Hard Rock Cafe wanted to capitalize on their footprint without increasing their seating.
Cuhaci Peterson looked at maximizing the outside patio areas, making it year-round so they can host special events. They installed a kitchen on the second floor, keeping the food fresh and easily dispensable. Lastly, we worked with Hard Rock Cafe so we could reconfigure the semicircular-shaped bar to wrap the entire room to allow for a pass-through window so the same bar could accommodate inside and outside needs.