Chef Joey is a vibrant character, but he is also a genuinely kind gentleman behind the scenes. He has a deep passion for food and restaurants, much like his father. Joey loves engaging with guests, sharing his love for food and creating a lively atmosphere in his restaurants.

Cuhaci Peterson’s connection with the Maggiore Group began through a partnership with 41 North Construction from Chicago, who were starting to work on restaurants in the Valley. Although our initial proposals didn’t win, we remained in touch, and when the projects faced challenges, the client reached out to us. We jumped in to help move the projects forward, particularly one that was stuck due to issues with a previous remote architecture team unfamiliar with the local jurisdiction.

First up was The Rosticceria, a family-friendly restaurant located on N Tatum Blvd, in Phoenix, Arizona.

The grand opening was a spectacular event, capturing Chef Joey’s passion and commitment, almost resembling a red-carpet affair. Joey greeted everyone personally, making it a truly memorable experience. The food was fantastic, and we are thrilled to continue our collaboration with them.

The 5,372 square-foot restaurant seats 226 guests and was inspired by Chef Joey’s travels to Italy’s Rome and Abruzzo regions. The space is complete with a DJ booth, build-your-own gelato bar, graffiti and playful nods to Roman antiquity. The restaurant features an expo that showcases the primary dining highlight of the space—the wood fired meats.

The world’s largest White Castle location came to us with a compelling challenge- they were so busy with in-person orders that they couldn’t keep up with online or mobile ordering. The Cuhaci Peterson team helped create the first ever Crave and Go, an innovative and tech-forward off-site solution! The result was an outstanding success and we are proud to continue partnering with White Castle as they expand throughout the United States, including the newest location in Tempe, Arizona! Whether it is flipping dirt at a groundbreaking ceremony, or flipping burgers on National Slider Day, the team at Cuhaci Peterson loves getting hands-on with our client-partners.

We have worked with Miller’s Ale House since they were a small, family-owned business to a growing brand with more than 100 locations. Early on, our team helped coordinate signage when Miller’s Ale House rebranded their restaurants from location-specific names to one common name, and in our pursuit for consistency, we have never looked back. The guest experience in the Florida Room of a Miller’s Ale House is one that the Cuhaci Peterson team takes much pride in. From the cool, refreshing mist, to the precisely devised climate control is the perfect pairing with whatever your palate desires!